Packaging has become a part of daily activities. Whether it's about covering a gift or keeping small items together in a box, you are packaging one thing or the other. But, custom packaging for products is not as simple as it seems.
There’s a lot of hard work and thought goes into the packaging process. The best custom packaging of products won’t just include brand colors or logo, but it will create and tell the brand's story.
If you are interested in knowing the designing process of packaging, this article will provide you with ample information. Let's look at how you can design and make custom packaging for products.
If you know the backstory of your product, it’s time to design the packaging. To tell a story through your packaging design, you need to make careful design choices. So, without any delay, let’s begin with designing your custom packaging for products.
Product packaging comes in three layers, including product packaging, inner packaging, and outer packaging. It depends on your product, whether it requires one packaging or all three.
Outer packaging protects the product from outside impact and is visible to customers. Inner packaging keeps the items inside the outer packaging. They might be sealed bags, tissues, or bubble wrap. Lastly, product packaging is the box where the product is placed, the bottle with your brand label, or even the label tag on clothes.
With each layer, you have a chance to tell your packaging story.
You have various options in the market to choose what type of packaging you want for your product. If your company is selling liquid, you have limited options. But, this shouldn't hinder your creativity. Instead of a box, you can pack the liquids in a sachet.
Thus, you need to be unique. Make sure you sell your product in a different package from your competitor.
Finally, everything comes down to the budget. How much a customer can afford. Keep the selling price according to how much the average group of customers can pay.
You are going to do the printing after your design is ready. Before that, you need to know some crucial information that can help your designer while preparing files:
The printer will provide the options for dieline templates. It would be best to choose whether you need a label or standard-sized boxes and share the information with your designer.
You can find some printers that can color-match your design to some Pantone color. On the other hand, other printers will have restrictive color-palette.
The printer generally requires a vector file. You need to answer some questions: Whether you should incorporate cut-lines in your files or not? Or Do you want a layered file? However, your designer will provide you a print-ready file. Also, the designer will deliver visual mockups to JPG or PNB formats so that you can easily understand the content.
Therefore, it is essential to understand file formats to send to the right person.
Think who is going to buy your product and from where. You will need this information to build an informational structure on the package.
You can include appealing pictures of the products, an interesting graphic to show how to use the product and a captivating tagline to explain the product's worth. However, the customer is going to remember one particular thing.
Choose one thing and make it the central design of your product. You can add more small items to support your central design.
When you have designed your package, it is time to evaluate. Here are some questions you should answer or ask your employees or even your friends for feedback.
Does the design make it clear to you and the audience for whom it is made and what it does? Customers will invest only in the products which are of their use and easy to understand. Next, you should question whether the packaging represents your product honestly? The worst packaging can mislead the product from what it is.
Last question, how will your package be visible in the stores? When products in bulk are stored in the shop, you may only see one side of the packaging. So, keep in mind to highlight important information on those areas.
Before going forward with the design, make sure to show it to people and stakeholders who haven't seen the product. You can ask them if they understand the product by its packaging and the most important thing they see while looking at the packaging.
Once you have the feedback and made your changes, it's time to go to the designer and ask for the right files. You will need the packaging dielines in .eps or .pdf files. You will require one dieline for each layer. Next, make sure you have color-coded everything correctly.
In retail packaging, product packaging is the face of business. It takes only a few seconds to attract customers. The businesses need to make use of those few seconds through custom packaging. The product needs to stand out from the competitors. Otherwise, it won't take a chance to be displayed in the market.
Design your product creatively and uniquely, keeping in mind the feel and look of the product. This way, you will protect your protection from the retail replacement. It will make sure that your product is not displayed incorrectly. Designing your custom packaging will also increase your product's value.
Custom packaging can give your product and brand a valuable image that will ease your marketing efforts by making your product visible in customers' eyes. However, you need to think unconventionally.
Always remember that custom packaging is more than selecting what suits your product. With custom packaging, you try to tell a story, a message, and the packaging should convey it to your targeted customer properly.
Once you contact us and define the sort of packaging you need, then we can provide you with a quote. Contact us today with any questions!
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