Custom Boxes Company

The following are six different ways in which custom boxes can help you with branding.

Custom cardboard boxes can help your products be noticed

Well-designed, appealing custom boxes help branding efforts by helping your product stand out on a shelf and catch a potential customer's eye.

Imagine that you have to choose between two product packages at the same time. One is just a plain box, whereas the other is a custom designed box consisting of beautifully-printed branding, product images, logos, and important product details.

Which custom box will attract your attention more? Which custom packaging boxes offer a bit more trust in terms of their unspoken promises to a customer about the quality and value of the contained contents?

In all likelihood, it would be the custom cardboard box that is better designed and more attractive. It is one of the reasons why you need to think about opting for custom boxes to help you with branding. Doing so always ensures that you can stand out from the other brands.

Increased engagement from custom printed boxes with logos

We're not just asking you to simply include your logo and the tagline on the box. It is time to make it even more engaging. You can include things like:

• QR code
• Discount coupons
• Mission statement of your brand
• CSR work which your company does
• Your company's story

When you do so, rather than simply throwing away the box, the customer is likely to go through the stuff printed on the box. When the consumer does so, the engagement with your brand increases even more.

With increased engagement, brand recall will also increase. So, it becomes easy to grow your brand. The higher the engagement of the consumer with your brand, the more will be the brand recall.

Simply put, the chances of repeat business increase significantly when going with custom boxes.

Additional advertising opportunities are found in repurposing custom packaging boxes

Why waste an additional advertising opportunity?

The cost of custom boxes is negligible as compared to the advertising opportunity which you are getting. You are utilizing space that would have otherwise gone waste. All you are spending on is the custom design of the box and a few cents on the ink.

What you're getting in return is the opportunity to reach out to other consumers in the vicinity of your consumers. Of course, when the box arrives at their doorstep, the custom box will grab everyone's attention and will likely be stored on a shelf or reused. As a result, your brand will be pretty difficult to miss.

Even if just one additional person gets to know about your brand through the box during the transit and at the time of delivery, the extra investment you spend on custom boxes are well worth it.

Custom cardboard boxes can help build customer loyalty

What would the customer do if you place a discount code for their next purchase on a custom box?

Of course, buy from you again. It means that you can build customer loyalty. Not only that, but the customer will also know that once they place the order again with the help of the discount code, on the box of that product, they will get another unique discount code.

The chain will repeat itself. Also, it will become easy for you to increase customer loyalty. Customers not only generate extra revenue for your business but also generate word of mouth publicity.

Nothing is better for a brand that numerous customers are recommending them to their friends and family. Due to this very reason alone, you should opt for custom boxes rather than the normal one.

Custom box manufacturers know that they improve the unboxing experience

Consumers place a lot of importance on the unboxing experience these days. Opting for custom boxes improves the unboxing experience in multiple ways. These are:

• Makes them feel special: Custom boxes certainly make them feel like a valued customer. It also gives them a sense that they are buying something unique rather than just another product online. As a result, psychologically, their unboxing experience starts on a great note.
• Justifies the purchase: The custom boxes make the consumer happy regarding the purchase rather than suffering from buyer's regret. They feel like making a purchase was worth it.

These two reasons directly help your brand. Are you wondering how?

Which brands are you likely to recall? One which made you happy about the delivery of the product or one that caused the buyer's regret?

Of course, the one that made you happy about the delivery of the product. It means that once again, custom boxes help you with increasing brand recall. Since the customers can justify his/her purchase from your business, he/she is likely to buy again. It ensures that you need not worry about repeat business.

Well-made, sturdy custom box solutions will protect protects during shipping and storage

Nothing is more disappointing for the consumer than receiving a damaged product. Most of the damage occurs in transit. Consumers often associate a damaged product with the brand itself rather than with the shipping process. Thus, if a lot of your products get damaged during the transit, it can dent your brand value.

On the other hand, when you opt for custom boxes, you will design them in such a way that they can perfectly protect your product. It means that a higher number of consumers will receive the product in perfect condition. That will certainly help them have a positive interaction with your brand rather than a negative one. It will not only help you with branding but also reduce product losses as well. It is a dual advantage that you cannot ignore.

If you have any questions regarding our custom box solutions, then contact us immediately. We would be happy to help you create a highly customized box solution.